I just read a great article in LinkedIn Today: “11 New Year’s resolutions for PR and marketing professionals.” I printed it out and intend to hang it above by desk. It’s worth remembering for anyone who writes, markets or does PR as part of your job.
Here are the 11 tips. You can find more details in the article.
- Resolve to be a better writer–and more succinct.
- Resolve to think outside the confines of “traditional” PR.
- Resolve to know your audience. What are they interested in?
- Resolve to be a storyteller. Tell readers how it will affect their lives.
- Resolve to speak measurement upfront. Can you measure your impact?
- Resolve to be SEO friendly.
- Resolve to be more visual. Use multimedia.
- Resolve to stay ahead of the game. Don’t just get wrapped up in fighting fires.
- Resolve to slow it down and clean up your act. No excuse for being sloppy.
- Resolve to clear your head. Take a five-minute break.
- Resolve to give good counsel. Tell your boss or client what they need to hear, not what they want to hear.
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