The last thing I remember is cresting the hill on my bicycle. The next thing I remember is waking up in the ambulance. The 20 or 30 minutes in between are gone, irretrievable. Even interviewing the first responders and visiting the scene of the accident did nothing to jog my memory. Maybe it’s a good [...]
Archive for the ‘Green marketing’ Category
Keep It Simple
Posted in Communications, Green marketing, Hazardous products, tagged concussion, homer simpson, Life lessons, the thinker on June 29, 2011 | 2 Comments »
Are games the next big way to change behavior?
Posted in Access, Behavior change, Environmental behavior, Game, Game-based marketing, Gamification, Green communications, Green marketing, Power, Rewards, Status, Stuff, tagged access, camera, Gabe Zichermann, game-based marketing, games, points, power, rewards, SAPS, speeding, status, stuff on April 13, 2011 | 1 Comment »
What if you could win a prize for safe driving? Would it encourage you to drive more slowly? The answer, an experiment in Sweden found, is yes. The system uses a camera that takes a picture of every vehicle driving by. If the car is going too fast, the driver receives a speeding ticket. If [...]
Denis Hayes: Nudging people to take the stairs
Posted in Behavior change, Communications, Environmental behavior, Green communications, Green marketing, Marketing, tagged choice architecture, Denis Hayes, Nudge, save energy, sustainability, sustainable on June 8, 2010 | 1 Comment »
The Ambient Orb glows green or red, depending on energy use. How do you get people to take the stairs instead of the elevator? Denis Hayes suggests designing buildings so the stairs are the obvious choice. If the first thing you see when you walk in the door is an open, welcoming stairway, you are [...]
How hidden words make you feel old, and other upbeat subjects
Posted in Behavior change, Communications, Environmental behavior, Green communications, Green marketing, Marketing, tagged Blink, brands, food advertisements, George Clooney, Green products, Malcolm Gladwell, priming, status, Tesla on May 4, 2010 | 4 Comments »
Let’s suppose you were involved in an experiment to make sentences out of scrambled words. What if the list included a number of words that evoked stereotypes of elderly people? Words like Florida, lonely, worried, old, gray, forgetful, bingo and wrinkle. I’m sorry to say that people who took part in this experiment walked more [...]
