I just read a great article in LinkedIn Today: “11 New Year’s resolutions for PR and marketing professionals.” I printed it out and intend to hang it above by desk. It’s worth remembering for anyone who writes, markets or does PR as part of your job. Here are the 11 tips. You can find more [...]
Archive for the ‘Storytelling’ Category
11 New Year’s resolutions for communicators
Posted in Communications, Public relations, Storytelling, tagged New Year's resolutions on January 4, 2012 | Leave a Comment »
The storyteller isn’t just another old white guy
Posted in Green communications, Storytelling, tagged M. Sanjayan, Nature Conservancy on August 27, 2010 | Leave a Comment »
M. Sanjayan is the lead scientist for the Nature Conservancy. He also has a great knack as a storyteller. This is highly unusual. Most scientists are not very good storytellers. They prefer careful, measured ways of providing information. As a communicator, I have struggled with scientists who are uneasy about presenting their research in simplified [...]
